The Deputy Executive Director of the International Olive Council (IOC), Abderraouf Laajimi, participated in the second Al-Jouf International Agriculture Forum, organised by the Ministry of Environment, Water and Agriculture of Saudi Arabia in collaboration with the Emirate of Al-Jouf region and its secretariat.
This forum, held on 27-28 November 2024 at the Al-Jouf Centre in Sakaka, aimed to promote innovation and sustainable development in the agricultural sector through innovative products, services and solutions, including advanced irrigation and harvesting technologies and water optimisation strategies.
On this occasion, Mr Laajimi delivered a lecture entitled ‘The global olive sector: exploring market trends and promoting sustainable innovation’ during the session on ‘Market trends and technological innovations for sustainable growth’. In his presentation, he highlighted the IOC as an international organisation dedicated to the global development of the olive sector.
The IOC senior official addressed the main challenges facing the sector, such as globalisation and climate change; global market trends, including production, consumption, imports and exports; development opportunities and levers; the role of the olive grower as an alternative climate change adaptation strategy through its contribution to carbon sequestration; the importance of standardisation and quality improvement; and the health benefits of olive oil.
He also emphasised the strategic importance of sustainability in agriculture, especially in regions with limited natural resources, and showcased the IOC's experience and initiatives in olive growing. These include its role in promoting sustainable technologies, training and international collaboration.
The Al-Jouf International Agriculture Forum provided a unique platform for exchanging ideas, strengthening partnerships and exploring new approaches to address challenges in the agricultural sector, with a focus on environmentally responsible and sustainable practices.
The IOC's participation in this forum reflects its continued commitment to sustainable development, innovation and international cooperation in the olive sector.
Saudi Arabia, an IOC member since 2019, is playing an increasingly important role in the global olive sector. With a national strategy focused on economic diversification and sustainable development, the country is investing in the expansion of its olive cultivation by promoting modern and environmentally friendly agricultural practices. Its active participation in IOC initiatives strengthens international cooperation in the sector and contributes to the promotion of harmonised standards and fair trade in the global market.
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