Kubota will celebrate its 50th anniversary in Europe in 2024

Kubota is currently one of the leaders in the European agricultural and construction machinery market, where it stands out not only for its innovative and cutting-edge products, but also as a global solutions provider.

Since its arrival in Europe, one of its three strategic regions along with Asia and North America, Kubota has strived to establish a commercial network in which mutual trust with its partners and distributors has been the key to grow in such a competitive environment as the European one. This, together with its highly competitive and reliable product offering, has made Kubota one of the leading brands in the areas of Construction, Landscaping and Agriculture. Kubota, founded by Gonshiro Kubota in 1890 in the Japanese city of Osaka, stands out not only for its high-quality products, but also as a solution provider. In addition, Kubota engines have become a trusted source for many OEM customers in Europe.

Thus, after the establishment of its first European subsidiary in France, Kubota has evolved with the firm will to support and solve the problems of food, water and environment in the continent, taking advantage of its experience as a global manufacturer and solution provider. In this sense, the company has focused on providing services that increase customer satisfaction, becoming their trusted ally, giving continuity to the company's motto: "Kubota, always with you".

The creation of Kubota Holding Europe (KHE) in 2017 reinforced the company's corporate identity in Europe, thanks to the teamwork of employees from all its divisions, who combine synergies to offer the best services and products to both dealers and end users.

A continental structure in continuous growth

Kubota's commitment to the demanding European market has been strong from the beginning. Since the establishment of its first European subsidiary in France in 1974, Kubota has continued to expand in Europe with numerous subsidiaries in Germany, the United Kingdom, Spain, Italy, the Netherlands, Poland and Turkey to support the growth of these markets. Today, the company employs approximately 5,000 people and has more than 1,300 dealers and distributors in the European region.

To better serve its customers and ensure greater proximity and responsiveness, Kubota Europe has created structures closer to its European customers: - The Innovation Centre Europe (CIE) drives open innovation and accelerates the development of new businesses in Europe. KRDE Research Centre, a French-based R&D center in tune with the main markets to develop new efficient and effective tractor models that meet the specific needs of European farmers' crops, field conditions and work processes; Two European Distribution Centers - NEDC in Alblasserdam (The Netherlands) and SEDC in Cavaillon (France) - with the aim of developing a larger assembly capacity and logistics system for Europe, enabling Kubota to deliver products faster. A 22,000m2 European logistics center located in northeastern France for the distribution of spare parts in Europe to ensure greater availability, responsiveness and speed of delivery. This is complemented by Kubota's factories in Europe: Kubota Farm Machinery, a tractor production plant established in northern France in 2015, and Kubota Baumaschinen GmbH, a construction machinery plant in Zweibrücken, Germany, established in 1989.

In addition, in 2012 Kubota acquired the Kverneland Group, a leading company in agricultural implements and efficient farming solutions, allowing Kubota to develop and leave a strong footprint in the agricultural sector in Europe. In recent years, there have been other acquisitions of important companies in Europe, such as Pulverizadores Fede or Gianni Ferrari, giving Kubota the opportunity to offer more global and complete solutions to customers.

"Celebrating 50 years of Kubota in Europe, it is an honor to recognize the resilience and innovation that have defined our journey. As President of Kubota Holding Europe, I extend my deepest gratitude to our dedicated team and to our loyal customers, dealers, distributors and partners in the region. This milestone not only marks our past achievements, but also the exciting chapters we will write together in the years to come. Yasukazu Kamada, President of Kubota Holding Europe, said, "Here's to 50 years of excellence and let's look forward to what the future holds."