Yara presents its range of biostimulants YaraAmplix to the distribution sector

From 13 to 17 February, Yara was present at FIMA with a stand devoted almost entirely to presenting its new range of biostimulants YaraAmplix. There, all visitors were able to learn and find out about these products that Yara has just launched on the market under the umbrella of a new family.

At the FIMA stand, Yara carried out a promotion with the aim of boosting its Instagram account, with great success in terms of participation, as more than 200 people took a photo with their friends and companions, shared it and tagged @yaraiberian.

In addition to the stand and taking into account that many of its most important distributors from the northern half of Spain would be attending the Zaragoza fair, Yara rolled out the red carpet to offer these customers an unprecedented cinematic spectacle: the presentation of the YaraAmplix communication campaign, whose main element is a video shot entirely in Spain, showing the transformative impact of YaraAmplix on citrus cultivation. It was a very successful premiere, with 70 distributors and customers in attendance, who were invited to the Aragonia cinema for the presentation.

What is YaraAmplix?

YaraAmplix is Yara's new family of biostimulants reflecting Yara's ongoing commitment to innovation and sustainability in agriculture. Yara's strategy to lead the growing biostimulant market and advance in regenerative agriculture is materialised with this product line, consolidating five unique and differentiated solutions for each crop stage: OPTIMARIS, OPTINUE, OPTITRAC, ACTISIL and OPTIVI. These are presented in a powerful family dedicated to enhancing the natural potential of crops, while maintaining a balance with the environment and to which new formulas will soon be added.

With the introduction of YaraAmplix, Yara not only sets new standards in the biostimulant market, but also projects a clear vision for the future of agriculture. Designed to enhance natural crop processes, they improve nutrient uptake and efficiency, crop yield and quality, and tolerance to abiotic stress. They also work effectively when combined with existing crop nutrition programmes and farming systems, playing a crucial role in regenerative agriculture. The range not only seeks to improve productivity, but also addresses environmental challenges by promoting more sustainable farming practices.